TruStage

TruStage is the consumer insurance and financial services brand of CUNA Mutual Group, which rebranded as TruStage in 2024. Headquartered in Madison, Wisconsin, the company provides life, auto, home, accidental death, health and supplemental insurance products, along with investment and retirement solutions, to credit union members and the broader public across the United States. Founded in 1935 to serve the credit union movement, TruStage partners with thousands of credit unions to offer member-focused financial protection products and wealth management services, while continuing to operate as one of the nation’s largest providers of insurance and financial solutions affiliated with the credit union industry.