TruStage

TruStage is a Madison, Wisconsin-based insurance and financial services organization with roots in the U.S. credit union movement. CUNA Mutual Group adopted the TruStage name in 2023, bringing its corporate and consumer brands together. Its businesses offer life, accidental death and dismemberment, auto and home insurance, as well as retirement and investment services. TruStage distributes protection products through credit union relationships and also serves consumers directly, with offerings that combine insurance protection, financial planning and retirement services for members at different life stages. The organization traces its history to 1935, when it was founded to provide insurance for credit unions and their members.